Brand Story.

Many people has asked how the name ‘Yi Poh’ came by? Without hesitation, Mr CK THONG – The founder of Yi Poh Lo C Fun answered ‘Yi Poh is how people address Grand Aunt in Cantonese.’ Together with his grandparents they migrated to Malaya from China to escape poverty and political chaos in the mid 30s. And once they settled down in Seremban, his grandfather reared chickens and pigs to support the family. For additional income they opened a kopitiam named 中兴(Zhong Hin) in 1948 to sell Loh Shee Fun (LSF) & breakfast by the road side under a big tree in Jalan Templer. (namely Setul 沙都口) His Yi Poh was put in charge of the noodles stall. In the year 1954, she took over the stall and started selling noodles for only 5 sen a bowl, noodles topped with mince pork and slices of char siew. Back then the business hours were really short starting at 6am and ended around 8am daily. For decades, she dishes out bowls & bowls of LCF with her superb skills. Her perseverance & persistence towards the noodles brings her fame among the locals. Until today, the older generations still remembered how strict her attitude towards to dish out a perfect bowl of noodles for all of her customers. Unfortunately, Yi Poh opted for retirement in 1989 due to old age. She intended to pass on this recipe but none of the family members were interested. In 1993, Mr CK Thong was back to his hometown – Seremban, after years of working in a factory. He really missed the good old days how his Grand Aunt and Grandmother operate their family’s Kopitiam. He missed the atmosphere how the locals mingling around. He still remembered every single moment and childhood memories happened in the Kopitiam. Back then his girlfriend and now his wife reminded him of his Grand Aunt and her loh shee fun was one of the best in town and why not set up a stall and continue her legacy. He immediately resisted as it would be a complete turnaround from a desk job to a hawker and he said ‘No way Jose’ but the pressure from his job keeps on mounting until he changed his mind. After a consideration, Mr CK Thong seek guidance from his Grand Aunt. She gave Mr CK Thong strict instructions on what, where and how to seek the best ingredients. She was so happy at that time that finally a member in the family to inherit the family recipe. In the beginning, it was tough and required a full time dedication. He started from scratches on how to setup everything, then he realized how difficult those days his ancestors earn for a living. Even so Mr CK Thong wants to continue his Grandparents and Grand Aunt’s legacy. To commemorate his Grand Aunt, hence the shop was named ‘Yi Poh Lo C Fun’. And that was how Mr Thong’s business grew from a tiny stall to a shop in Jalan Limbok, Seremban and today he owns branches in Klang Valley.